Paloma is an experienced communications strategist proficient in developing campaigns targeting multicultural audiences and underserved populations. Since the beginning of the pandemic in 2020 and until the first emergency use authorization (EUA) of the COVID-19 vaccine was issued by the FDA, Martínez-Crespo worked hard to promote and educate on COVID-19 testing through the development of a series of multilingual campaigns aimed at increasing COVID-19 diagnosis among underrepresented populations. Once the first batch of vaccines arrived in the Midwest, she focused her efforts on designing an aggressive campaign to educate, promote and advocate for the importance of receiving the Covid vaccine to reduce the spread of the virus in rural and urban populations.
“My work during the pandemic has been more than a job. It has been a way of contributing to my community, helping to decrease health disparities through access to first-hand resources about COVID-19 tests and vaccines,” said Paloma Martínez-Crespo, MIC Communications Director.
Before her work related to public health, her expertise lies in performing journalistic investigations for relevant television media. She carried out tasks as an anchor, multimedia journalist, and production. In addition, Paloma has also produced two documentaries, as well as assisted brands to position their products using digital platforms.
Paloma joined the Missouri Immunization Coalition as Communications Director in February 2022.
“Assuming this position is a direct commitment to the more than six million Missourians. Our goal at MIC is to contribute to the well-being of our community through education and the promotion of immunizations to reduce the spread of vaccine-preventable diseases,” said Martínez-Crespo.
She earned a Master of Science in Digital Audience Strategy from Arizona State University and a Bachelor of Arts in Communications from Pontificia Universidad Católica Madre y Maestra.