From Missouri Public Health Association June 2022 Newsletter – Featuring Paloma Martinez-Crespo, MS (page 20) 

I had the honor of joining the Missouri Immunization Coalition (MIC) as the Communications Director in February 2022. I am humbled by the opportunity of working for an organization with statewide community outreach efforts like the MIC, building awareness for all vaccines. I have been performing different roles in the communication industry for the last 16 years, developing campaigns and journalistic investigations for various organizations. As the first COVID-19 cases were discovered in the Midwest, my interest in contributing to my community and helping them confront the pandemic rapidly increased. I believe the key to any communications campaign is knowing the audience’s behavior, in this case, understanding their fears and concerns caused by the pandemic. During the last two years, I have had the
privilege to work very close with healthcare workers, community leaders, and health authorities for the benefit of our community, implementing communication strategies in multiple languages to decrease the spread of COVID-19 through education, advocacy, and promoting the importance of COVID-19 immunizations.

As Communications Director, I am committed to planning and executing communication strategies to benefit the health and well-being of Missourians. The MIC is dedicated to decreasing the rate of all vaccine-preventable diseases in the Show-Me State.

My deepest gratitude to Missouri Immunization Coalition, the Executive Director, and the Board of Directors for their trust in the work I perform. I am very excited about future projects and collaborations across Missouri.